Privacy & Policy

PRIVACY POLICY

Last Updated: October 2, 2026

Visionary Plumbing (“we,” “us,” or “our”) operates the website located at visionary-plumbing.com (the “Site”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with our advertisements, including our marketing campaigns on Google and Meta platforms.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or submit your information through our forms.

1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways. The information we may collect on the Site or via our advertising lead forms includes:

• Personal Data: Personally identifiable information, such as your name, phone number, email address, and ZIP code, which you voluntarily give to us when you submit a contact form, request a plumbing estimate, subscribe to email updates, or complete an online advertisement lead form.

• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

• Behavioral Data: Detailed information regarding how you interact with our website, including mouse movements, clicks, scrolls, and typing patterns, gathered via session replay analytics.

2. TRACKING TECHNOLOGIES & THIRD-PARTY TOOLS

We utilize advanced tracking cookies, web beacons, tracking pixels, and scripts to analyze traffic, optimize our marketing budgets, and improve user experience. These tools include:

• Google Analytics 4 (GA4) & Google Tag Manager: We use Google Analytics to collect data regarding website traffic, user demographics, and on-site behavior. This data helps us understand how visitors find and interact with our Site. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

• Google Ads & Google Enhanced Conversions: We use Google Ads tracking tags and pixels to measure the effectiveness of our search and local ads campaigns. We utilize Google’s "Enhanced Conversions" feature, which securely hashes and sends privacy-safe customer data (such as email addresses) to Google to improve ad measurement, conversion tracking, and audience bidding strategies. Google may use this data in accordance with its own privacy controls.

• Meta Pixel & Meta Conversions API (CAPI): We use Meta tracking technologies to measure the effectiveness of our Facebook and Instagram advertising. This allows us to track your actions on our website after you view or click a Meta advertisement, optimize ad delivery, and build targeted custom audiences. Meta may tie this data to your personal social media account subject to their own data policies.

• Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay models. This data is captured to help us improve user experience and website functionality. By using our Site, you agree that we and Microsoft can collect and use this data. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

3. HOW WE USE YOUR INFORMATION

Having accurate information about you allows us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site, Google Ads, or Meta Forms to:

• Generate, process, and deliver free structural plumbing estimates (including water heater replacements, repipes, and plumbing remodels).

• Contact you directly via phone call, SMS text message, or email regarding your requested services.

• Deliver targeted, localized advertisements to you across Google Search, Google Display Network, YouTube, and Meta social media platforms.

• Send you promotional email communications, newsletter updates, company announcements, or seasonal maintenance tips (you may opt out of these at any time).

• Monitor and analyze website usage and behavioral trends to improve our landing pages.

• Prevent fraudulent transactions and protect against unauthorized activity.

4. DISCLOSURE OF YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted third-party applications that assist us in business operations (such as CRM software like Jobber, email marketing systems, or automation tools like Zapier) purely to process your request, manage email subscriptions, and dispatch a plumber to your home.

We may also disclose data if required by law or to protect rights, property, and safety.

5. SMS AND EMAIL COMMUNICATIONS

• Email Communications: By checking a consent box or submitting your email address on our website or advertising forms, you explicitly consent to receive transactional and promotional email communications from Visionary Plumbing. You can opt out of marketing emails at any absolutely time by clicking the "Unsubscribe" link at the bottom of any email we send.

• SMS and Text Message Communications: By providing your mobile phone number to us via our website contact forms or Lead Forms, you explicitly consent to receive transactional and promotional text messages from Visionary Plumbing. Message frequency varies based on your plumbing request. Message and data rates may apply. You can opt out of text communications at any time by replying "STOP" to any text message received.

6. YOUR PRIVACY RIGHTS & OPT-OUTS

You have the right to request access to the personal data we hold about you or request that it be deleted. You can also opt out of targeted tracking across third-party networks:

• To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

• To manage your Google Advertising preferences, visit the Google My Ad Center.

• To opt out of Meta tracking, you can adjust your personal ad preferences within your Facebook or Instagram account settings.

• To opt out of Microsoft Clarity tracking, you can use industry-wide opt-out tools such as the Digital Advertising Alliance choice platform.

7. CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

Visionary Plumbing

Email: info@visionary-plumbing.com